Betfred - We The Believers (WC26)

‘We The Believers’ taps into a nation's unwavering faith in the beautiful game, celebrating the optimism, rituals and (sometimes) misguided confidence that define football fandom in the UK surrounding the World Cup.

Agency [DEPT®]:

Chris Boys - Creative Director

Joe Jordan - Associate Creative Director

Brad Palmer - Senior Creative

Katie MacDonald - Senior Producer AV

Natalie Price - Production Director

Natalie Newell - Stills Producer

Freddie Black - Socials Producer

Joe Dawson - Senior Account Director

Ash Aljohani - Project Manager

Phoebe Ord - Business Director

Gus Maclay - VP Clients

Shinal Pancholi - Strategy Director

Tom Greeves - Associate Strategy Director

Ruban Yogaratnam - Design Director

Production:

Director: Luke Brookner

Production Company: Sticker Studios

Producer: Georgia Wall

Executive Producer: Sam Page-Jones

DOP: Noël Schoolderman

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Betfred - We The Believers (PL)

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