Betfred - We The Believers (PL)
For the follow-up to the “We The Believers” football platform, we created a portrait of football fandom throughout the season. Capturing overheard beliefs of fans across the country. A simple unifying narrative, directed by Glenn Kitson, captured candid fan snippets in a raw, observed style, feeling less like advertising and more like football culture itself.
Hero 30”
Offer 30”
Group creative director: Chris Boys
Creatives: Joe Jordan, George Dennis, Bradley Palmer
TV producer: Priya Shial
Director of production: Natalie Price
Radio producer: Zakiya Petty
Design & animation: Ollie Catton, Laura McHugh
VP clients: Gus McClay
Business director: Phoebe Ord
Senior account director: Joe Dawson
Programme director: Tegan McAvoy
Project management: Ash Alijohani
Strategy director: Shinal Pancholi
Production company: Iconoclast
Director: Glenn Kitson